Life’s a beach? Great! But please, not on LinkedIn…

One of social media’s great mysteries is why people think it’s appropriate to use holiday snaps showing them in their swimsuits for their LinkedIn profile pics. Complete with fruity cocktails and palm trees. LinkedIn is a business and professional platform. Users’ photos should reflect that. You can portray your personality and look warm and friendly …

GIGO… The brand

Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear, “100% MADE IN COLOMBIA”. Watch your back, David Beckham. By Marian Dougan

The Wrong Way to name a car: international branding blunders

Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local language, slang, and all the connotations of a given word. Here are a couple of potential branding disasters in the car industry, courtesy of the Institute of Translation and Interpreting’s …