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The Wrong Way to name a car: international branding blunders

Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local language, slang, and all the connotations of a given word. Here are a couple of potential branding disasters in the car industry, courtesy of the Institute of Translation and Interpreting’s …

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Posted byMarian Dougan15 January 201316 July 2014Posted inLanguage, TranslationTags: branding, business, car industry, Language, marketing, naming, New York Times, translation13 Comments on The Wrong Way to name a car: international branding blunders

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