GIGO… The brand

Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear, “100% MADE IN COLOMBIA”. Watch your back, David Beckham. By Marian Dougan

From GIGO to QIQO: the quest for quality

GIGO stands for “Garbage In, Garbage Out”. According to Wikipedia, the term was coined by George Fuechsel, an IBM technician/instructor in New York (but see also Michael Quinion’s version, at World Wide Words). Interestingly (well, it’s interesting if you’re a translator), Wikipedia’s definition of GIGO used to include the following: Non-computer-related use of the term The term …