Archive for April, 2012

Ruth Webber, a friend and generous source of marketing wisdom, moved from Scotland to Australia earlier this year. So a new city and country to discover, and a new variant of English to explore. Here are Ruth’s first impressions of English, Australian-style. English as she is spoke in Sydney. Having been in Sydney all of […]

One of the participants at the Web-Writing Webinar on 11 April asked me how translators should deal with keywords when working on website translations. The question threw me for a minute, but I realised afterwards (as you do) that the answer should have been: “With great caution”. Selecting keywords is an important part of the […]

One of the slides I used for the Web-Writing Webinar on 11 April asked the question: Users with accessibility or usability issues. Who are they? The answer was: All of us. We all at one time or another (indeed eventually) become less able: you fall and sprain your wrist, get repetitive strain injury, you get […]

The British Chambers of Commerce (BCC) has published a survey calling for more training in foreign languages to help boost British exports. The BCC calls for: the National Curriculum to be revised so that studying a foreign language is compulsory until AS level additional financial incentives such as tax credits for small and medium-sized businesses […]

I’m delighted and honoured that eCPD Webinars has invited me to present a web-writing webinar on 11.30 am (UK time) on Wednesday 11 April 2012. While eCPD focuses on continual professional development for translators, Wednesday’s webinar will include tips and insights for anyone interested in writing good web copy. It will also give you an overview […]