Web-writing for translators: keywords. Should we be going there?

One of the participants at the Web-Writing Webinar on 11 April asked me how translators should deal with keywords when working on website translations. The question threw me for a minute, but I realised afterwards (as you do) that the answer should have been: “With great caution”. Selecting keywords is an important part of the …

Planning a new website? Communicate! (with your translator too)

One of my clients told me recently that their company is re-doing its website. They’re working with web-designers and -developers, copy-writers, graphic designers and search-engine optimisation (SEO) specialists based in Spain, the US and various Italian cities. The client, a company based in north-east Italy, already works with designers and suppliers based in Spain, Denmark, …