If you’re interested in fonts, and especially if you don’t like Arial but do like having your prejudices confirmed, you might enjoy a couple of articles written by typeface designer Mark Simonson. He describes Arial as: actually rather homely. Not that homeliness is necessarily a bad thing for a typeface. With typefaces, character and history …
Tag archives: fonts
Workable fonts, and a tip for proofreading
Do you have a favourite font for on-screen work? Or do certain fonts hurt your eyes the minute you open the file? I’ve been working on a short translation project consisting of two interview transcripts of about 600 words each. Both of the source texts were in Arial 12-point, justified, without a single paragraph break. …
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Floundering in fonts
How do graphic designers do it? I’m working on a new logo, for personal rather than business use. Or rather, Zoë Shuttleworth of Rude Goose is working on it, and I’m no doubt driving her round the bend with my contradictory input. This probably sounds like a vanity project but there’s a motivational reason behind …
Cut printing costs: use Century Gothic
A test conducted by Printer.com compared ink consumption for different fonts. Century Gothic was found to use 30% less ink than Arial, used as a benchmark, and less even than Ecofont, designed with low consumption in mind. I use Century Gothic a lot as I like fonts with open “a” counters. For my old logo, my designer chose …
Holey moly!
Dutch creative communications company Spranq has developed an ecofont that they say saves money and helps the environment by using less ink than other fonts. You can download the font free here. A professional version is also available for large organisations (Spranq will essentially punch holes in your corporate typeface to produce an environmentally-friendlier version). For people …