I recently had to translate the following seminar title from Italian to English:
La reputazione della Pubblica Amministrazione: in questo paese, può l’impiegato pubblico essere un alleato del cittadino? E può cambiare il modo di vedere la P.A. da parte del cittadino?
This title has a major flaw (quite apart from its utter lack of appeal). It’s way too long in itself and, at 186 characters, it’s way, way too long to be tweeted.
The seminar was part of Forum PA, the Italian public sector “trade fair” held each year in Rome. For all the talk of modernisation, digital government and engaging with citizens, Italy’s public sector has a lot of catching up to do.
By Marian Dougan
Published by Marian Dougan
Marian is a translator and editor (specialising in web content) currently based in Glasgow, Scotland. Marian previously lived in Italy for over 20 years, working as a language teacher, translator and policy analyst with the British Embassy in Rome. A qualified member of the Institute of Translation and Interpreting (ITI) and its Italian-language and ITI Scotnet networks, she is currently Scotnet's Convenor and Deputy Webmaster.
From 2003 to 2006 Marian taught translation skills at the Italian Department of Glasgow University and now gives Master Classes as part of the new Masters in Translation Studies course. She also conducts web-writing and usability workshops to help people improve their websites and communicate more effectively with their readers, users and customers. In September 2014 Marian obtained User Experience Certification, with specialisation in Web Design, from the Nielsen Norman Group.
She loves language, especially English, and is convinced that learning languages opens up people’s minds and horizons (and increases their brainpower!). To share her enthusiasm, she advises schools and educational authorities on language skills and enterprise. She gives talks to pupils on how to combine language studies with other subjects and so enhance their potential and increase their career options.
Marian is an active member of organisations such as: Scottish Council Development and Industry (SCDI); Association of Scottish Businesswomen; Dunbartonshire Chamber of Commerce and the Italian Chamber of Commerce in Scotland.
She also loves architecture, design, fashion (British Vogue!), cities and chocolate. She’s a great fan of Twitter and you can also find her on Linkedin.
View more posts