Why do some business people go to such great lengths, on social networking sites, to avoid telling people who they are and what they do? Or to convey such a whimsical image of themselves on serious business platforms?
I’ve just been up-dating my profile on KILTR, a social networking site for Scots or people who have connections or an affinity with Scotland. The job-titles of suggested contacts included a Fire-Starter, a Chief Pixel and a Top Boy. Cringe!
Equally bad are listings that consist of just a name, with no photo, job title or company name. Or a generic title such as “Director”, with no indication of what said Director’s company does or which sector it operates in. On many networking sites, you only get to see members’ full profiles once you’ve made the connection — so we really should take the time to write informative listings.
In fact, having seen so many “Directors” on KILTR, I quickly revised my own listing so that it will, I hope, give people a better idea of what I actually do.
And don’t get me started on Twitter users with protected tweets.
We’re all busy, and there are lots of social networking sites competing for our time and attention. So let’s get to the point and convey direct, clear information. And stop wasting fellow users’ time.
Rant over — normal service will soon be resumed.
By Marian Dougan