A blog about translation, writing and language in all its glorious aspects
The Scottish Government has just published the results of a poll to identify the nation’s favourite Scots word. The winner was “dreich”, which means “wet”, “cold” and/or “gloomy”. I’m not sure if that describes the Scottish weather, or just our character. Respondents were asked to choose their favourite from a list of 8 Scots language …
Continue reading ““Dreich”: Scots, the Scots… or Scottish weather?”
Time for a poll, I think, what with David Cameron throwing the gatto among the piccioni with his planned referendum on membership of the European Union. For some of us, EU membership is a business/market access issue, for some it’s all about annoying rules and regulations, and for others it’s emotional — we feel European. A …
Continue reading “The UK and Europe: in or out? Take our poll on EU membership”
Oh Lord, I’ve just discovered a brand that’s a perfect marriage of product names and GIGO. (A pure coincidence, I swear). I bring you GIGO underwear, “100% MADE IN COLOMBIA”. Watch your back, David Beckham. By Marian Dougan
GIGO stands for “Garbage In, Garbage Out”. According to Wikipedia, the term was coined by George Fuechsel, an IBM technician/instructor in New York (but see also Michael Quinion’s version, at World Wide Words). Interestingly (well, it’s interesting if you’re a translator), Wikipedia’s definition of GIGO used to include the following: Non-computer-related use of the term The term …
Product naming is an important part of branding and marketing, and one where international businesses can make costly mistakes if they fail to understand local language, slang, and all the connotations of a given word. Here are a couple of potential branding disasters in the car industry, courtesy of the Institute of Translation and Interpreting’s …
Continue reading “The Wrong Way to name a car: international branding blunders”