Archive for June, 2011

I’ve just read an opinion piece on transcreation by Steve Puttock of Schawk, Inc. in the PopSop brand magazine. The article begins: The global marketplace is providing businesses with fantastic opportunities but also, inevitably, moving into new markets can cause headaches! One area for particular concern is around the creation of international advertising and marketing campaigns. For the […]

“Words to good effect” is one of the winning blogs (we came 3rd!!!) in the Top 25 Language Professionals Blogs 2011 competition organised by LexioPhiles and Bab.La. We came 30th overall in the Top 100 Language Lovers category. We’re totally chuffed! A big Thank You to everyone who voted for us!   By Marian Dougan